NATO Unveils Corporate Sponsorship Initiative, Welcoming Brands Like Rolex and Qatar Airways

Brussels, Belgium – NATO Secretary General Mark Rutte announced the new corporate sponsorship program today. The alliance now welcomes brands like Rolex and Qatar Airways as partners. This move boosts funding for defense operations. Rutte spoke at a press conference in NATO headquarters. He highlighted benefits for member nations. Rolex will sponsor precision timing in military exercises. Qatar Airways plans to support troop transport logistics. Officials expect more companies to join soon. The program follows standard alliance guidelines. Leaders from 32 member countries approved it last month. Sponsors must align with NATO values. The initiative starts in early 2026. Public reactions remain positive overall. Visit the NATO website for details. Contact sponsors like Rolex or Qatar Airways for partnership info.